We believe the marketing landscape has changed. We believe premiums should play a larger, integral role in marketing plans. We believe premium marketing doesn't get the credit it deserves. And, we've created a special product that will help you achieve greater success.
Lets face it – marketing used to be a lot easier.
Just a few years ago, when you wanted to reach your prospects, there were only a handful of ways to do it. Today, there are so many advertising vehicles that you can spend a large portion of your budget and your message go virtually unnoticed.
We've seen it time and again, marketing managers only portion off a fraction of their total marketing spend for premiums. What they don't know is that premiums can add greatly to the overall effectiveness of their campaigns and overall marketing performance.
Consumers have always had a love for branded premiums and they continue to have a very high recall rate – recalling promotional products they received at an 83% response rate. Do you know what kind of money you would have to throw at broadcast media to achieve the same result? No other advertising vehicle compares to your premiums marketing channel.
Unlike traditional advertising vehicles, such as mass media (newsprint, radio, and television), branded premiums are designed so the customer will retain the item and put the product to good use, while being continually reminded of the business whose brand is on the product.
So the game has changed. We're here to help create targeted marketing programs that are effective and efficient.
So why don't more businesses integrate premiums into its everyday marketing plans? Our best guess is that there has been no easy solution to managing premiums – at least until now.
Between Premiums, Broadcast, Print and Web, research has shown that Premiums deliver higher recall rates of company/brand and also remembering the product/service message.