The Promosio way is to make branded premiums a contributing part of your company’s overall marketing program by incorporating it in the creative strategy and making it a streamlined process allowing for greater and easier distribution.
It is more difficult today than ever before to grab the attention of the consumer. They are inundated with advertising messages nearly everywhere they turn. The challenge marketers have is to find a way to cut through the clutter and to not only reach their target audience, but to resonate with them. With budgets being squeezed, companies don’t have the luxury of spending in traditional mass media like they used to. They want to make sure that what they spend is going to make an impact with their audience.
With so many choices, from what TV channel to watch to what websites to visit, it’s critical that your target audience has a personal connection with your brand so that they can relate. The brands that can do that – become a part of their everyday lives – come out as the big winners. It all comes back to one thing – a movement toward one-to-one marketing.
To make this personal connection, businesses of all types and sizes are finding success with the integration of premiums in their marketing mix. Compared to TV, print and online advertising, when studied, promotional products delivered higher recall rates and action generation of a product or service.
Research has continually shown that promotional products can generate significant consumer traffic to a business establishment. In a 2009 study, 14.7% of participants reported contacting the promotional products advertiser – a reaction rate nearly three times greater than other media, which generated a 3%-5% response.
Cost per Impression
A study released in 2008 gauged the cost per impression of a promotional product compared to traditional advertising. Here were the results:
Incorporating Branded Premiums into your Marketing Strategy
Now that you know the effectiveness of promotional products, its just a matter of how to get the items in the hands of your target audience. There are so many ways to do this based on your marketing objectives. Here are a few typical ways to incorporate with existing marketing programs.