Affecting the Buying Decision

39% said they would be prone to patronize the business that distributed a promotional product.

40% said their actions would depend upon the promotional product they received.

21% said they would not choose one over the other.

Staying Power

The majority (81%) of promotional products were kept because they were considered useful. In general, how long do you keep promotional products you receive from companies:

The Annoyance Factor

Compared to other advertising mediums, those surveyed found advertising annoying or somewhat annoying.

Reach, Recall and Reaction

Reach is a numbers game. The more times an advertiser exposes a message to the masses, the greater the chance consumers will see the message. Of greater importance than an advertiser’s Reach is the Recall. After all, widespread exposure is only effective if the audience connects and remembers the message. While Reach and Recall are important, it is the Reaction of the consumer and the further action taken that translates into ROI.

Results

of those surveyed have done business with the advertiser on a promotional product after receiving the item.

of consumers surveyed could recall the name of the advertiser, the product or service advertised and identify the type of promotional product received in the last two years.

of those surveyed had a MORE favorable impression of an advertiser after receiving a promotional product.

Statistics shown are the results from three studies. Research provided by the Advertising Specialty Institute, Copyright 2008. All Rights Reserved. Additional research provided by PPAI Research, 2009. All Rights Reserved.